Business Brain: the living knowledge base your AI employees plug into

The system I run my own business on

A folder of small, plain text files that holds everything an AI needs to know to actually work for you: what you sell, who buys it, how you sound, what you have decided and why, and how you do things step by step.

Built in four sections

THINK — explains why your AI sounds like everyone else's, and how a Business Brain is structured.

EXTRACT — pulls the knowledge out of your head with a structured self-interview across 8 levels.

BUILD — screen-demo territory: create the folder, write the router file, back everything up with GitHub Desktop, and connect a Claude Project or ChatGPT.

RUN — the five-minute weekly ritual that keeps the Brain alive, plus the lesson where you hand your first business function to an AI employee.

21 lessons · about 90 minutes of video plus short text lessons · designed for seven days at roughly one focused hour a day.

You walk away with a working, backed-up, connected knowledge base that has passed a live sparring test, where your own AI pushes back on a bad idea using your own logged reasoning.

NO CODING REQUIRED

If you can write an email and create a folder, you have every skill this course needs. Start with lesson 0.1.

19 Videos
0 Quizzes
1 Worksheet
28 Files

Module 0: Welcome

0.1 — Welcome: your business is about to get a brain
0.2 — How this course works (and the 3 things you need)

Module 1: THINK

1.1 — Why your AI sounds like everyone else's
1.2 — Anatomy of a Business Brain: the four layers
1.3 — The new-hire test: could a stranger run your business?
1.4 — Your 7-day build plan

Module 2: EXTRACT

2.1 — The self-interview: 8 levels of knowledge in your head
2.2 — Extract your offer & customer facts
2.3 — Extract your voice (the file that ends generic AI)
2.4 — Extract your decisions & beliefs (the sparring layer)
2.5 — Extract your processes

Module 3: BUILD

3.1 — Distill your interview notes into files
3.2 — Sort your files into the folder structure
3.3 — Why GitHub: from a local folder to one source of truth
3.4 — Set up GitHub with GitHub Desktop
3.5 — Connect your Brain to Claude or ChatGPT
3.6 — Two doors: your folder and your Project

Module 4: RUN

4.1 — The capture ritual: five minutes that keep your Brain alive
4.2 — Decision log & insights in daily use
4.3 — SOPs: make your business delegable
4.4 — Hire your first AI employee
4.5 — Keep it alive (and what to build next)